DEDCOOL
SPRING 2024
▪ Photography
▪ Motion
▪ Retouching
COMISSIONS
▪ Art Direction, ilovecreatives studio
▪ Casting, ilovecreatives studio
▪ Production, ilovecreatives studio
▪ Photography, Second Story
▪ Motion, Second Story
▪ Retouching, Second Story
CREDITS
For DedCool, a company specializing in creating fine fragrance for all aspects of life. In collaboration with creative studio, ilovecreatives, a recent photoshoot was undertaken to capture the essence of their latest venture: national fragrance day.
This comprehensive shoot included both stills and motion, providing a dynamic visual experience to fully express the offerings of DedCool.
With artistic and creative direction led by the ilovecreatives, the goal was to capture the breadth and attitude of the budding brand.
SUMMARY
MOTION
Through common-use applications, the video highlights the breadth of DedCool’s offerings and style.
OOH ADVERTISING
The campaign was found across New York City and Los Angeles.
FIG 08.
Billboard on Sunset Ave.
FIG 08.
Wheatpaste posters in NYC.
FIG 08.
Billboard on Spring St. NYC.
ADDT’L IMAGERY
Retail Merchandising Imagery for Sephora.
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